CEO's Message

Welcome to the APAG website; here you will find a wealth of information about your favorite brands, our history and quality processes.

At APAG, we consider all our stakeholders; customers, suppliers, distributors and employees as family. This is not surprising because the company started decades back as a family concern founded by 3 visionary brothers. Today we are proud to be one of the leading edible oil companies in the country. Our journey has progressed with determination, devotion to quality and an emphasis on innovation. From a unique purification process, expert blending of oils to innovative packaging, we always strive to offer something new. That has meant that our brands such as Soya Supreme, Malta and Smart are loved and trusted by so many generations of Pakistani consumers. Just as consumer brands APAG enjoys a good share in HORECA channel with our most trusted brands like Champion, Malta, Taqat and very famous Supremo. Their trust has also won us many awards along the way. These include the: Superbrands Award– an International Award representing expert and consumer opinion on branding. The Brand of the Year Award– won for the outstanding quality of Soya Supreme as well as Export Brand of the Year for Soya Supreme Banaspati. All this success has only made us more determined to excel. We manage this through our EXQUISITE philosophy of business. Our mission remains to ensure health and convenience for our consumers. We continuously strive to build equity by ensuring high quality and greater value products for our customers. We aim to expand our business beyond borders and become a multinational and eventually a global company, promoting excellence worldwide.

Ahmad Ghulam Hussain

CEO APAG Ltd